About LeaderNova
We don't just build.
We lead outcomes.
LeaderNova is a tech-leadership and product studio from Puglia, Italy - operating at the intersection of engineering rigour, business clarity, and human-centred design.
"If you can explain to your grandfather what you accomplished this week, you're on the right track. Human outcomes matter as much as technical metrics."
Our Belief
Built on a simple, ambitious ideal.
We solve real problems with creativity, putting the human side at the centre. Companies that work with us should feel understood before they feel served - finding concrete, intelligent solutions even when everyone else says it's too complex, too expensive, or simply impossible.
We prove that extraordinary things can be built from imperfect contexts, without infinite budgets, without shortcuts - ethically, concretely, and with genuine care for the people involved.
Peer, not vendor
We embed as outcome owners, not task executors. We challenge assumptions, share risk, and stake our reputation on your success.
Automation-first, hype-free
AI and automation are force multipliers - but only with guardrails, metrics, and humans in the loop. No prompt theater.
Security is non-negotiable
Every system we build or inherit gets a security lens. EU-rooted, GDPR-aware, and DevSecOps by default.
Meaningful work test
We only take on work we could proudly explain to our grandparents. If it doesn't create genuine human value, it's not worth building.
The People
Meet the leadership team.
A small, focused leadership group with deep domain expertise and a shared belief that technology should serve people, not the other way around. Supported by senior engineers and specialists who deliver every sprint.
Francesco de Lorenzi
CEO & Founder
Software engineer and technical leader with over 15 years of experience building scalable systems across diverse industries. Previously CTO at Onport (formerly part of Farfetch Group) and founder of a decade-long consultancy specialising in API integrations across payments, e-commerce, shipping, ERP, healthcare, and government systems.
Today, Francesco leads LeaderNova, providing technical leadership, product development, and AI automation solutions.
He supports Vinted as Product Engineer, helping build high-performance marketplace platforms.
Vice President at PugliaTechs APS, working to transform Puglia into a global tech hub. Recognised public speaker on secure software development, penetration testing, and digital forensics.
"I want the people at LeaderNova to face challenges they can talk about with pride - not explaining technical jargon, but saying: we helped someone do something they couldn't do before."
Maggie Stoeva
Growth & Operations Systems
5+ years designing the infrastructure between strategy and execution — martech systems, automation workflows, and AI implementation that actually embeds into how teams work.
Fabrizio Giornet
Marketing & Performance Growth
20+ years of performance marketing, digital strategy, and e-commerce growth. Built and scaled brands to seven-figure revenue with data-driven rigour across every channel.
Strategy & Engineering Leadership
The senior specialists who translate strategy into delivery — owning architecture, security posture, and sprint rhythm across every engagement.
Muhammad Abdullah
Engineering Lead
The engineer who turns solution briefs into production-grade systems. Abdullah leads implementation across the full stack—backend APIs, integrations, and data pipelines—incorporating agentic AI workflows and a disciplined approach to senior-level code reviews. Expect consistent, reliable delivery every sprint.
Davide Paglione
Cybersecurity Specialist & Delivery Lead
Offensive security mindset paired with delivery discipline. Davide leads security assessments, threat modelling, and penetration testing across client engagements — while owning sprint rhythm and release quality as delivery lead. Every system ships with a security lens because he's in the room from triage to deploy.
Franco Laszlo
Senior Systems Architect
Systems architect with deep engineering roots across enterprise and modern stacks. Franco designs high-availability platform architecture — from API contracts to deployment topology — with a relentless focus on performance optimization and reducing computing costs. When the question is "will this scale and run lean," he owns the answer.
& Engineering
Senior Delivery Team
Engineering & Delivery
Engineering leads, technical project managers, and delivery leads who own the sprint rhythm end-to-end. Senior review on every release, AI-augmented workflows, and a shared accountability model across the full stack.
What we stand for
Six principles. No exceptions.
Ownership
We own outcomes, not hours. If something we built breaks, that's on us - and we fix it without being asked.
Impact
Every card, every sprint, every system must move a metric that matters. We don't ship code for the sake of shipping.
Integrity
Transparent trade-offs, honest timelines, no hype. We'd rather lose a deal than over-promise.
Collaboration
Peer-level partnership. We think alongside our clients, not for them - and we challenge ideas that don't serve the outcome.
Innovation
Open-source forward, vendor-agnostic, and genuinely curious. We adopt what works and discard what doesn't.
Agility
Goal-driven Scrum with protected focus blocks. We move fast without making a mess, and we recover quickly when things change.
Ready to move in lockstep?
Start with a 30-minute Leadership Audit. We'll map your risks, priorities, and the fastest path to outcomes you can be proud of.
No pressure - if we're not a fit, we'll tell you quickly.